Know About Mesothelioma Lung Cancer & Mesothelioma Law Firm !
MESOTHELIOMA
The term was first used by Eastwood and Martin in 1921, to describe the primary tumors of pleura.
WHAT IS MESOTHELIOMA CANCER?
Mesothelioma is a type of cancer that develops from the thin layer of tissue which is known as mesothelium. It is known as asbestos lung disease.
Mesothelium is made up of mesothelial cell which line the chest and abdominal cavities and also the cavity around the hearts.
The tumors found in cancer mesothelioma can be both benign and malignant. Malignant are called malignant mesothelioma or mesothelioma.
The types of mesothelioma are pleural mesothelioma, peritoneal
mesothelioma and pericardial mesothelioma.
CAUSES OF MALIGNANT MESOTHELIOMA
Mesothelioma is a cancer associated with large amounts of exposure to asbestos.
There are some less common causes of mesothelioma include:
Radiation therapy.
Erionite fibers.
The DNA tumor virus SV40.
Asbestos/Mesothelioma Search and Social
The marketing around asbestos mesothelioma is among the most sophisticated undertaken by plaintiffs- firms.
There are a number of law firms and feeder firms that dominate the monthly search demand around asbestos/ mesothelioma, with Lanier and Sokolove Law the largest among them.
Others include Brayton Purcell, Simmons Law, Ashcraft and Gerel, and Seager Weiss (see Exhibit 12).
Notably, Sokolove Law also dominates mobile search in this category, reflecting a move into that domain.
However, marketing is not simply about search volume, but the average ranking of the keywords used to drive search volume.
This ranking is estimated using a relevance index that compares average keyword ranks and sum of keyword volume for each of the
major players among firms.
5Relevance takes into account the average monthly demand for each brand�s keyword.
Some firms have relevance rankings that far outpace their volume, reflecting greater communication sophistication.
A higher relevance index indicates stronger prospects based on the precision of keyword marketing.
The lower the index, the harder, theoretically, it will be for the brand to rank

